Don’t Blame Jake

The Canadian Off-Highway Vehicle Distributors Council (COHV) through its youth ATV safety initiative launched a youth safety campaign that included print ads, posters and a Public Service Announcement (PSA) reminding adults that youth under 16 years of age should never be allowed to ride an adult-size ATV.

The “Don’t Blame Jake” PSA aired on television across Canada. Inserts and ads were also included in issues of select recreational and sports magazine and newspapers across Canada.

The COHV and its member companies know that education and training are key to enjoying safe, family fun when riding. Remember, a youth sized ATV is smaller, lighter, has speed limiters and is easier for youth to operate – all of which make for a safer, more enjoyable outing.