EDMONTON, AB (December 28, 2016) – The Motorcycle & ATV Show – Edmonton is the manufacturers’ showcase of all the new 2017 models. The Show will take place at the Expo Centre, Northlands January 13-15, 2017, with doors opening at noon on Friday.

“Every year the number of ladies attending our Show grows, which reflects the trend of increasing numbers of women taking up the sport,” says Laurie Paetz, Show Manager, “ woman are no longer willing to just be a passenger, and manufacturers are adapting by coming up with models more suitable to the female frame and stature.”

She Rides takes place on Friday, January 13th. Ladies will receive half price admission after 5:00 pm. Industry experts will be on hand to guide women through the bike buying process, and help identify which bike would be just right for your needs. The highlight of the evening will be a draw for a brand new 2017 Ninja 300 motorcycle provided by Canadian Kawasaki Motors and Echo Cycle. This bike is lightweight, agile and provides a super smooth riding experience. One lucky lady will start the 2017 riding season off in style.

Yamaha “How to Sessions” conducted by expert Clinton Smout will provide riders with tips and tricks to safely navigate some common riding situations and obstacles, including slow speed riding techniques, how to effectively maneuver on gravel roads, as well as the proper technique to safely pick up a fallen motorcycle.

The Yamaha Riding Academy introduces children ages 6-12 to the sport of off-road riding in a safe, supervised environment all under the watchful eye of professional instructors. Sessions run throughout the weekend but fill up quickly so be sure to sign up early.

One of the more popular features of the 2017 Motorcycle & ATV Show – Edmonton is the Ground n’ Gravity Freestyle Show. Talented riders will fly high into the air and perform some of the most difficult tricks including the Superman, Tsunami and Rock Solid. Canadian Craig Latimer will add some excitement with his Sportbike stunts, including variations of the classic burnouts and wheelies. Jordan Szoke will round out the action with his Observed Trials demonstration. He will maneuver over obstacles with balance and precision. Four-year-old Wolfgang Szoke may join in, proving you are never too young to start riding.

Be sure to check out the brand new Irv 100, the first Canadian production model by Williams Custom Bikes.

NORAL and the Alberta Vintage Flat Track Association will showcase vintage models spanning numerous decades and highlighting a variety of makes and models from different manufacturers.

The riding lifestyle is as much about the freedom as it is about the camaraderie. There are numerous clubs and associations that focus on different aspects of riding or charity rides for those with similar interests.

16-time Drag Racing Champion Ethan Barkley will be on hand to sign autographs and chat with fans about his need for speed.

For further information including Show hours, ticket prices, features, and list of exhibitors please or become part of the Motorcycle & ATV Show – Edmonton’s online community by liking us on Facebook or following us on Twitter @thebikeshows. Advance tickets can be purchased on-line at
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Headquartered in Ancaster, Ontario, the Dalton Timmis Insurance Group is known across Canada as an innovative brokerage that provides specialty Insurance products and programs, including its Home for Chrome Motorcycle division, Commercial, Transportation and Personal Insurance divisions.  Dalton Timmis Insurance was ranked one of 8 Canadian Brokerages to make the top 150 Brokerages in the World in 2013 by Canadian Underwriter Magazine.

Founded more than 80 years ago, growing a business from the ground up has provided Dalton Timmis with a wealth of insurance knowledge and old-fashioned values.  Today, they balance those values with leading-edge technology and innovative processes to form a winning combination.

Their Home for Chrome Motorcycle Division is the presenting sponsor of the Calgary, Edmonton, Vancouver, Toronto and Moncton Motorcycle Shows.
Power Sport Services (PSS) is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PSS owns and produces seven premiere motorcycle and ATV shows held annually in Moncton, Quebec City, Montreal, Toronto, Calgary, Edmonton and Vancouver.

Show Manager
Laurie Paetz
Power Sport Services
(403) 457-1080 (office)
(403) 998-0447 (mobile)

Show Publicist
Jackie Jackson
(403) 238-3309 (office)
(403) 614-6697 (mobile)

Power Sport Services, Motorcycle & Moped Industry Council & Canadian Off-Highway Vehicle Distributors Council
Jo-Anne Farquhar, Director of Communications
(416) 491-4449 (office)
1-877-470-6642 (Toll-free)
416-996-9207 (mobile)