Quebecers’ passion for motorcycles was clearly evident once again this past weekend, as thousands of visitors poured through the turnstiles at the Montreal Motorcycle Show, presented by La Capitale General Insurance at the Palais des congrès, from February 28 – March 2, 2014.

More than 36,000 visitors walked the Show’s aisles to take in the latest offerings of its some 150 exhibitors. This represents a 12% increase in attendance over last year’s Show.

“We’re particularly proud of the number of women who attended,” said Bianca Kennedy, Show Manager. “More than 1,200 women took part in our She Rides Nite on February 28 as the event opened. This kind of success speaks volumes, both about their interest in motorcycles and the relevance of this initiative.”

In addition to the new models launched by the industry’s biggest names, Quebec motorcycles in particular had heads turning. Granby manufacturer Purebreed took advantage of the Show to make its Montreal début, while the highly anticipated SORA by LITO Green Motion of Longueuil was unveiled – a 100% Quebec-made, 100% electric motorcycle.

Also among the Show’s highlights were local trials demonstrations by Quebec’s top experts in this thrilling discipline as well as the Yamaha Riding Academy, which introduced more than 200 children to the basics of motorcycling.

Popular singer Éric Lapointe, a motorcycling enthusiast, became an attraction himself one afternoon, when he stopped by the Carrier Harley-Davidson booth to sign autographs and chat with fans at length about biking.

Throughout the three days of the Show, positive comments and compliments were received from visitors about the quality of the event, its exhibitors and the machines on display.

The next edition of the Montreal Motorcycle Show will be held February 27 to March 1, 2015.

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Bianca Kennedy, Show Manager, Montreal Motorcycle Show
514-375-1974, ext. 101 –

Media relations:
Julie Gagnon, 514-713-4381 –
Isabelle Fafard, 514-865-8157 –